Taylor, Mich. (May 17, 2011) - In early 2011, the Tvilum Prima
furniture line was deemed the top-selling furniture line at Office
Depot®. The collection was introduced to Office Depot stores in 2010 and
is currently available in the top 500 volume-producing Office Depot
stores and on OfficeDepot.com.
"We knew Office Depot was our partner of choice in the office
superstore arena. We saw a huge opportunity with Prima to bring Office
Depot something different than anything else on its floor," said Chad
Turben, Tvilum sales manager. "This collection has introduced Office
Depot to an entirely new customer base and, most importantly, it's given
the retailer more trend relevance in the market."
According to Turben, the Prima line's popularity stems from the
flexibility it gives consumers. The collection includes 14 products that
combine into versatile office solutions from free-floating L-desk
configurations to bookcase and wall storage systems in a variety of
sizes. Consumers also can purchase kits that allow them to further
customize storage systems with doors, drawers, or a combination of both.
Additionally, pieces are built from durable commercial-grade material
and feature modern styling with details such as metal legs and hardware,
inset panels and a deep espresso finish.
"The entire collection is really designed to give consumers the
style, function and quality they want, not to mention a great value,"
Turben said. "It's been quite rewarding to bring it to Office Depot so
successfully."
Tvilum and Office Depot plan to expand the collection to more stores
across the nation in 2011 and will soon offer four new finishes for
existing products.
For more information, visit www.tvilum.com.
About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of
brand-name consumer products for the home and family, including Behr®
paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets,
bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets
and Milgard® windows and doors. Masco is also a leading provider of
services that include the installation of insulation and other building
products through Masco Contractor Services and Masco Home Services. For
more information on the Masco family of brands, visit www.masco.com.
About Tvilum
Tvilum is Europe's leading manufacturer of ready-to-assemble (RTA)
furniture for nearly every room in the home including the home office.
To maintain an up-to-date product range, the company designs its
furniture in close collaboration with customers. Its cabinetry,
shelving, storage units, workstations and other items are targeted at
the low- and medium-priced market segments.
Tvilum's products are sold internationally through major chains of
furniture stores. They are also marketed by leading office products
chain stores in the U.S. Approximately 65 percent of the company's sales
are in Europe with the balance in North America and Asia. Headquartered
in Denmark, Tvilum became a Masco company in 2000. For more
information, visit www.tvilum.com.
Contact
Karen Mendelsohn
Vice President - Sales & Marketing
313.792.6708
karen_mendelsohn@mascohq.com
Media Contact
Katie Feltz
MSL Chicago
312.861.5256
katie.feltz@mslgroup.com