Taylor, Mich. (October 26, 2011) - Delta Faucet Company,
America's faucet innovation leader, has been named 2011 WaterSense
Manufacturer Partner of the Year by the U.S. Environmental Protection
Agency (EPA). The Masco company is the manufacturer of Delta®, Brizo®
and Peerless® branded products and was recognized for its outstanding
support of the WaterSense program and ongoing commitment to promoting
advancements in water efficiency.
The WaterSense program, a partnership program by the EPA, aims to
protect the future of the U.S. water supply by providing people with
easy and identifiable ways to conserve water. In addition, the program
helps consumers make smart water choices in order to maintain high
environmental standards and save money without compromising performance.
Launched in 2008, the WaterSense Partner of the Year awards recognize
partners that help advance the overall mission of the WaterSense
program, demonstrate overall excellence in the water-efficiency arena
and increase awareness of the WaterSense brand in a measurable way. Each
year, the program recognizes just one manufacturer that demonstrates
exceptional performance in each of these areas.
"Delta Faucet Company is honored to be recognized by the EPA as its
2011 WaterSense Partner of the Year," said Keith Allman, president of
Delta Faucet Company. "As a company, we place a high priority on
products that address today's water conservation concerns and promote
water quality and accessibility. We strongly value our relationship with
the WaterSense program, a sentiment that is due in part to our
organizations' shared belief that it is possible to create products that
are both water-efficient and high performing without taking away from
the end user's experience or decreasing the quality of performance."
A WaterSense partner since the program's inception, Delta Faucet
Company is a pioneer in the advancement of performance standards for
water-saving products and has developed several groundbreaking
technologies that help promote water conservation in the bath. Its
proprietary H2Okinetic Technology®, for example, is an innovative shower
technology that uniquely shapes and affects the water it delivers to
create larger water droplets that retain heat longer for a more
drenching shower experience. Using this technology on a shower flowing
at a rate of 1.5 gallons per minute (gpm) allows consumers to reduce
their water usage without compromising their shower experience.
In the absence of WaterSense specifications for kitchen faucets,
Delta Faucet Company has taken the initiative to develop products that
provide water-efficiency in this space. The Delta brand introduced its
unique Multi-FlowTM feature as a potential water-saving solution for
kitchen faucets. The Multi-Flow wand enables consumers to toggle easily
between spray and stream functionality. For ordinary tasks, the standard
flow rate is a water-efficient 1.5 gpm, which saves up to 32 percent
over the industry standard 2.2 gpm in the kitchen. Ongoing ethnographic
research, in-home interviews, focus groups, and retail shadowing ensure
consumer needs are being met throughout the development of new
advancements in water-saving technologies, like these, and also helps
influence the creation of new products designed to conserve water.
"We take pride in the fact that we provide consumers with a wide
range of products featuring sustainable designs, innovative solutions
and most of all, water efficiency," said Paul Patton, senior product
development manager. "More than anything, we want to continue to develop
new and innovative solutions that help people use water in smarter and
more environmentally responsible ways while also enhancing the end
user's experience."
Delta Faucet Company has been actively involved with the WaterSense
Program for a number of years and is passionate about educating everyone
about water conservation and the WaterSense Program. Delta Faucet
Company helps build awareness with many different audiences, including
consumers, designers, plumbing contractors, builders, and media, in its
advertising and public relations efforts, many of which incorporate the
WaterSense label or messaging.
Within the industry, Delta Faucet Company maintains memberships and
is a leading voice in several key trade associations directed toward
promoting water conservation, with employees taking active roles in
various committees. Some organizations in which Delta Faucet Company is
involved include the Alliance for Water Efficiency, one of the largest
and most influential advocates of water conservation in the United
States, as well as the United States Green Building Council and the
Plumbing Manufacturers' International (PMI).
For more information about the EPA WaterSense Partner of the Year program visit http://www.epa.gov/WaterSense/partners/about_awards.html
WaterSense® is a registered mark of the U.S. Environmental Protection Agency.
For more information, visit www.deltafaucet.com.
About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of
brand-name consumer products for the home and family, including Behr®
paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets,
bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets
and Milgard® windows and doors. Masco is also a leading provider of
services that include the installation of insulation and other building
products through Masco Contractor Services and Masco Home Services. For
more information on the Masco family of brands, visit www.masco.com.
About Delta Faucet
There is a philosophy at the heart of every Delta product: there is a
better way to live with water. It goes beyond excellent design to
incorporate smart thinking that anticipates people's needs. From
Touch2O® Technology that turns faucets on and off with just a touch, to a
DIAMOND™ valve that helps the faucet last up to 5 million uses, Delta
faucets incorporate thoughtful features that delight. Paired with
beautiful inspirational design, it's another way that Delta is more than
just a faucet. A worldwide leader in faucets and related accessories,
Delta Faucet sells products in more than 53 countries. For more
information visit www.deltafaucet.com or call toll-free at 800-345-DELTA (3358).
Contact
Karen Mendelsohn
Vice President - Sales & Marketing
313.792.6708
karen_mendelsohn@mascohq.com
Media Contact
Katie Feltz
MSL Chicago
312.861.5256
katie.feltz@mslgroup.com