News Details

Behr® Announces Results of 2010 Charity Initiatives

May 17, 2011
Santa Ana, Calif. (May 17, 2011) - BEHRCares, the philanthropic arm of Behr Process Corporation, has announced that it helped raise more than $67,585 for a variety of charities in 2010 and expects to gain momentum in 2011.

"We are so grateful to the employees and their families and friends who participated in the BEHR® fundraising efforts last year," said Jeff Filley, president of BEHR. "We are all given a great opportunity to care for and improve our communities. This will be another important year of charitable giving and volunteering, and we're excited to continue the legacy of caring."

The BEHRCares team had an inspired and successful 2010 full of dedicated fundraising and volunteer work. Many BEHR employees helped by donating blood to the American Red Cross, making payroll contributions to The City of Hope and other charitable entities, and volunteering time to charities in their communities. The program will continue to gain momentum in 2011 as BEHR parent company Masco Corporation will match 100 percent of employee contributions at $50 or more, increasing the BEHRCares impact.

Some charities the BEHRCares team supported in 2010 included:

  • The American Heart Association
  • Mothers Against Drunk Drivers
  • The City of Hope and The Canadian Cancer Society
  • Juvenile Diabetes Research Foundation
  • The American Red Cross and UNICEF
  • The Habitat for Humanity
  • March of Dimes

BEHR also makes generous in-kind donations of paint products to many worthy causes throughout North America. BEHRCares fundraising events and Masco's matching program are continuing in 2011, with significant efforts such as the Newport Beach, Calif., March of Dimes for Premature Babies on May 7 and the Revlon Run/Walk for Women's Cancers, also May 7.

For more information about BEHRCares, visit www.behr.com.

About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit www.masco.com.

About Behr
Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets. BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif. For more information, visit behr.com.

Contact
Karen Mendelsohn
Vice President - Sales & Marketing
313.792.6708
karen_mendelsohn@mascohq.com

Media Contact
Katie Feltz
MSL Chicago
312.861.5256
katie.feltz@mslgroup.com