Taylor, Mich. (June 23, 2011) - Arrow Fastener Company, LLC, a
Masco company and leading manufacturer in manual, electric and brad
nail fastening tools for the professional building trades and
do-it-yourself markets, was honored with a pair of awards at the recent
National Hardware Show.
The company's new T50 Elite™ professional manual staple
gun and 1" brad nail gun were recognized for outstanding achievement in
new product design and innovation and won the Popular Mechanics Editor's Choice Award. Additionally, the T50 R.E.D.™
professional manual staple gun won a gold award from the North American
Retail Hardware Association (NRHA) in recognition of its outstanding
packaging and merchandising.
"The Popular Mechanics Editor's Choice Award marks a
significant milestone in Arrow's renewed innovation program," said Bill
Sokol, vice president of marketing for Arrow Fastener. "The T50 Elite
exemplifies those aspects of design and innovation that are at the heart
of this award. We are proud of the T50 Elite; the team worked so hard
to make it quite possibly the most versatile fastening tool ever
produced."
The most recent evolution of the company's best-selling T50®
heavy duty staple gun, the T50 Elite staple gun will arrive in Lowe's
stores nationwide in July before expanding to other non big-box outlets.
The T50 Elite staple gun is one of the first manual tackers on the
market, capable of firing up to a 1" (25mm) brad nail. It features
U.S.-patented drive technology enabling the user to set a staple or nail
on virtually any surface. It also offers up to 60 percent more power
than the T50 staple gun, which makes it more versatile on the job site
and easier to squeeze.
The T50 R.E.D. can also fire up to a 1" (25mm) brad nail and its
packaging was designed so shoppers can squeeze the tool's handle to
easily compare its ergonomic feel to other products before making a
purchasing decision.
Regarding the NRHA gold honor, Sokol added, "We are pleased and
excited to receive this award for innovation in packaging. Our 'Try Me'
packaging initiative reflects the reinvigorated innovation focus at
Arrow and our continued commitment to growing the category with
consumer-centric solutions."
Arrow Fastener also received two Honorable Mention awards from the NRHA for the packaging of its JT27™ light duty staple gun and T50 heavy duty staple gun.
For more information, visit www.arrowfastener.com.
About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of
brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard®
windows and doors. Masco is also a leading provider of services that
include the installation of insulation and other building products
through Masco Contractor Services and Masco Home Services. For more
information on the Masco family of brands, visit www.masco.com.
About Arrow Fastener
Arrow Fastener Company LLC is the leader in manual and electric stapling
and brad nail fastening tools for the professional building trades and
do-it-yourself markets. Founded in New York City, NY in 1929, Arrow
quickly became synonymous with its heavy duty steel staple gun, the T50® and its full range of staples. Time tested for over five decades, the Arrow T50®
is the world's best selling staple gun. With its headquarters and main
manufacturing facility based in Saddle Brook, NJ since 1962, the company
now markets a full line of manual and electric staplers, electric brad
nail guns, glue guns, hammer tackers, rivet tools and fastening
supplies. Many of them are specifically designed to make the job easier
for pros and DIYers alike. Arrow Fastener maintains offices and
distribution centers in Canada, the UK and continental Europe. For more
information, visit www.arrowfastener.com.
Contact
Karen Mendelsohn
Vice President - Sales & Marketing
313.792.6708
karen_mendelsohn@mascohq.com
Media Contact
Katie Feltz
MSL Chicago
312.861.5256
katie.feltz@mslgroup.com