Watkins Manufacturing Expands Hot Spot® Line

May 17, 2011

Vista, Calif. (May 17, 2011) - Watkins Manufacturing Corp. has expanded its Hot Spot® line of value-priced spas with two new models in 2011. Building on the successful 2010 relaunch of the Hot Spot spas, the new SX and TC models are fully redesigned and complete the line of six different spas in a variety of sizes and styles.

"We have seen a growing demand for fully featured spas in the $6,000-and-under price segment, so last year we refreshed the Hot Spot line and reintroduced it with four new models to better address that demand," said Lissa Poincenot, Watkins Manufacturing director of Marketing.

The SX and TX models offer more compact designs, making them ideal for smaller spaces. The SX seats three adults, while the TX model seats two adults and features a slim profile and unique contoured shape that fits through standard doorways, up and down staircases and around corners.

Poincenot noted that with cost increasingly a key consideration for customers, the Hot Spot line is designed to minimize the tradeoff between price and the quality and features buyers want. While each spa in the collection offers different features, all provide for easy care, low maintenance and energy efficiency, such as a powerful Wavemaster® jet pump and a reliable No-Fault® heater. Additionally, each model meets energy-efficiency guidelines set by the California Energy Commission.

"Our customers also appreciate that Hot Spot spas are manufactured by the same company that makes Hot Spring® spas, the top-selling spa brand in the world," said Poincenot. "That gives them a lot of confidence when it comes to the quality of the product."

Watkins Manufacturing is supporting the launch of the 2011 line and the SX and TX models with marketing efforts including online advertising, email and social media. Additionally, the company recently revamped its web site dedicated to the Hot Spot brand to better reflect the benefits of the current line.

For more information, visit

About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit

About Watkins Manufacturing
A Masco company since 1986, Watkins has manufactured more than 750,000 spas since its inception over 30 years ago. Watkins also manufactures Tiger River®, Hot Spot® and Solana® spas. All these brands are built based on Watkins' fundamental mission to produce quality spas that are superior to the host of others on the market. Both the Hot Spring Aria™ spa and the Caldera Martinique® spa were recently named Consumers Digest Best Buy. All brands are distributed through a network of over 950 sales and service centers in all 50 states, Canada and 60 other countries. For more information, visit

Karen Mendelsohn
Vice President - Sales & Marketing

Media Contact
Katie Feltz
MSL Chicago