Tvilum Furniture Line Top Seller at Office Depot®

May 17, 2011

Taylor, Mich. (May 17, 2011) - In early 2011, the Tvilum Prima furniture line was deemed the top-selling furniture line at Office Depot®. The collection was introduced to Office Depot stores in 2010 and is currently available in the top 500 volume-producing Office Depot stores and on

"We knew Office Depot was our partner of choice in the office superstore arena. We saw a huge opportunity with Prima to bring Office Depot something different than anything else on its floor," said Chad Turben, Tvilum sales manager. "This collection has introduced Office Depot to an entirely new customer base and, most importantly, it's given the retailer more trend relevance in the market."

According to Turben, the Prima line's popularity stems from the flexibility it gives consumers. The collection includes 14 products that combine into versatile office solutions from free-floating L-desk configurations to bookcase and wall storage systems in a variety of sizes. Consumers also can purchase kits that allow them to further customize storage systems with doors, drawers, or a combination of both. Additionally, pieces are built from durable commercial-grade material and feature modern styling with details such as metal legs and hardware, inset panels and a deep espresso finish.

"The entire collection is really designed to give consumers the style, function and quality they want, not to mention a great value," Turben said. "It's been quite rewarding to bring it to Office Depot so successfully."

Tvilum and Office Depot plan to expand the collection to more stores across the nation in 2011 and will soon offer four new finishes for existing products.

For more information, visit

About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit

About Tvilum
Tvilum is Europe's leading manufacturer of ready-to-assemble (RTA) furniture for nearly every room in the home including the home office. To maintain an up-to-date product range, the company designs its furniture in close collaboration with customers. Its cabinetry, shelving, storage units, workstations and other items are targeted at the low- and medium-priced market segments.
Tvilum's products are sold internationally through major chains of furniture stores. They are also marketed by leading office products chain stores in the U.S. Approximately 65 percent of the company's sales are in Europe with the balance in North America and Asia. Headquartered in Denmark, Tvilum became a Masco company in 2000. For more information, visit

Karen Mendelsohn
Vice President - Sales & Marketing

Media Contact
Katie Feltz
MSL Chicago