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Taylor, Mich. (October 26, 2011) - Delta Faucet Company, America's faucet innovation leader, has been named 2011 WaterSense Manufacturer Partner of the Year by the U.S. Environmental Protection Agency (EPA). The Masco company is the manufacturer of Delta®

October 26, 2011

Taylor, Mich. (October 26, 2011) - Delta Faucet Company, America's faucet innovation leader, has been named 2011 WaterSense Manufacturer Partner of the Year by the U.S. Environmental Protection Agency (EPA). The Masco company is the manufacturer of Delta®, Brizo® and Peerless® branded products and was recognized for its outstanding support of the WaterSense program and ongoing commitment to promoting advancements in water efficiency.

The WaterSense program, a partnership program by the EPA, aims to protect the future of the U.S. water supply by providing people with easy and identifiable ways to conserve water. In addition, the program helps consumers make smart water choices in order to maintain high environmental standards and save money without compromising performance. Launched in 2008, the WaterSense Partner of the Year awards recognize partners that help advance the overall mission of the WaterSense program, demonstrate overall excellence in the water-efficiency arena and increase awareness of the WaterSense brand in a measurable way. Each year, the program recognizes just one manufacturer that demonstrates exceptional performance in each of these areas.

"Delta Faucet Company is honored to be recognized by the EPA as its 2011 WaterSense Partner of the Year," said Keith Allman, president of Delta Faucet Company. "As a company, we place a high priority on products that address today's water conservation concerns and promote water quality and accessibility. We strongly value our relationship with the WaterSense program, a sentiment that is due in part to our organizations' shared belief that it is possible to create products that are both water-efficient and high performing without taking away from the end user's experience or decreasing the quality of performance."

A WaterSense partner since the program's inception, Delta Faucet Company is a pioneer in the advancement of performance standards for water-saving products and has developed several groundbreaking technologies that help promote water conservation in the bath. Its proprietary H2Okinetic Technology®, for example, is an innovative shower technology that uniquely shapes and affects the water it delivers to create larger water droplets that retain heat longer for a more drenching shower experience. Using this technology on a shower flowing at a rate of 1.5 gallons per minute (gpm) allows consumers to reduce their water usage without compromising their shower experience.  

In the absence of WaterSense specifications for kitchen faucets, Delta Faucet Company has taken the initiative to develop products that provide water-efficiency in this space. The Delta brand introduced its unique Multi-FlowTM feature as a potential water-saving solution for kitchen faucets. The Multi-Flow wand enables consumers to toggle easily between spray and stream functionality. For ordinary tasks, the standard flow rate is a water-efficient 1.5 gpm, which saves up to 32 percent over the industry standard 2.2 gpm in the kitchen. Ongoing ethnographic research, in-home interviews, focus groups, and retail shadowing ensure consumer needs are being met throughout the development of new advancements in water-saving technologies, like these, and also helps influence the creation of new products designed to conserve water.

"We take pride in the fact that we provide consumers with a wide range of products featuring sustainable designs, innovative solutions and most of all, water efficiency," said Paul Patton, senior product development manager. "More than anything, we want to continue to develop new and innovative solutions that help people use water in smarter and more environmentally responsible ways while also enhancing the end user's experience."

Delta Faucet Company has been actively involved with the WaterSense Program for a number of years and is passionate about educating everyone about water conservation and the WaterSense Program. Delta Faucet Company helps build awareness with many different audiences, including consumers, designers, plumbing contractors, builders, and media, in its advertising and public relations efforts, many of which incorporate the WaterSense label or messaging.

Within the industry, Delta Faucet Company maintains memberships and is a leading voice in several key trade associations directed toward promoting water conservation, with employees taking active roles in various committees. Some organizations in which Delta Faucet Company is involved include the Alliance for Water Efficiency, one of the largest and most influential advocates of water conservation in the United States, as well as the United States Green Building Council and the Plumbing Manufacturers' International (PMI).

For more information about the EPA WaterSense Partner of the Year program visit http://www.epa.gov/WaterSense/partners/about_awards.html

WaterSense® is a registered mark of the U.S. Environmental Protection Agency.

For more information, visit www.deltafaucet.com.  

About Masco Corporation

Masco Corporation is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit www.masco.com.

About Delta Faucet

There is a philosophy at the heart of every Delta  product: there is a better way to live with water. It goes beyond excellent design to incorporate smart thinking that anticipates people's needs. From Touch2O® Technology that turns faucets on and off with just a touch, to a DIAMOND™ valve that helps the faucet last up to 5 million uses, Delta faucets incorporate thoughtful features that delight. Paired with beautiful inspirational design, it's another way that Delta is more than just a faucet. A worldwide leader in faucets and related accessories, Delta Faucet sells products in more than 53 countries.  For more information visit www.deltafaucet.com or call toll-free at 800-345-DELTA (3358).

Contact
Karen Mendelsohn
Vice President - Sales & Marketing
313.792.6708
karen_mendelsohn@mascohq.com

Media Contact
Katie Feltz
MSL Chicago
312.861.5256
katie.feltz@mslgroup.com