NAVIGATION

SmartTouch® Lock from Milgard® Wins 'Smart Choice Award'

June 14, 2011

Taylor, Mich. (June 2011) - Energy efficiency may be a chief consideration for anyone building or remodeling, but newer technologies that address today's aging-in-place trend are giving trade professionals and consumers reason to broaden their view. The Tuscany® Series windows and doors from Milgard® Windows & Doors, a Masco company, are a demonstration of this trend thanks to the product's innovative new SmartTouch® lock technology, which make window and door operation easy. It's because of these features that the product was named winner of the 2011 Smart Choice Award by the 50+ Housing Council of the Building Industry Association of Southern California.

The Smart Choice Award recognizes products and services that represent the 10 most innovative solutions of the year. Winners were selected by an independent panel of judges whose criteria included products and services that are innovative, green, sustainable, energy efficient, environmentally friendly and/or related to Universal Design. SmartTouch from Milgard has not only earned praise from consumers for making window and door operation easier, but from organizations such as the Arthritis Foundation, Industrial Designers Society of America, and most recently, the 50+ Housing Council, a group dedicated to helping the building industry address the needs of today's aging population in Southern California.

"Our 50+ Smart Choice Awards program focuses on products that enrich the daily lives of seniors," said Brian Dawson, a member of the 50+ Housing Council and partner with Irwin Partners Architects. "The Milgard Tuscany Series with SmartTouch hardware received an Arthritis Foundation Ease-of-Use Commendation, making it a clear choice by the judges for one of our top 10 winners."

The patent-pending SmartTouch hardware is designed to engage with simple, one-touch operation when opening and closing, as well as locking and unlocking the window or door. Unlike conventional cam-style locks mounted atop window sashes, the SmartTouch lock has an integrated, low-profile design. The lock mechanism is recessed into the window frame, providing a clean, sleek look that complements any type of architecture or interior design. When the window is closed and locked, the latch is down and hidden. When the window is open, the latch stays open, indicating the window is unlocked.

A contributing factor for Milgard earning the 2011 Smart Choice Award was proving that the company's ease-of-use solution could perform as well as it looks.

"With today's baby boomer generation retiring, products that are universally designed for ease-of-use will only grow in demand and importance," said Maureen Faccia, director of marketing for Milgard. "As an industry leader, we're committed to developing innovative products and solutions that enable people to live independently in their own homes longer and more comfortably."

For more information about Milgard and Milgard products featuring SmartTouch hardware, visit www.milgard.com. For information about the 2011 Smart Choice Awards, visit www.50plushc.com.

About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit www.masco.com.

About Milgard Windows & Doors
Milgard Windows & Doors, a Masco company based in Tacoma, Wash., offers a full line of aluminum, vinyl and fiberglass windows and patio doors for builders, dealers and homeowners. The company has been recognized for manufacturing the nation's highest quality vinyl windows six times in a yearly survey sponsored by Hanley Wood Inc., publishers of Builder magazine. Milgard employs approximately 3,500 people nationwide. For more information, visit www.milgard.com or call 1-800-MILGARD.

Contact
Karen Mendelsohn
Vice President - Sales & Marketing
313.792.6708
karen_mendelsohn@mascohq.com
 
Media Contact
Katie Feltz
MSL Chicago
312.861.5256
katie.feltz@mslgroup.com