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May 23, 2018


June 23, 2011

Taylor, Mich. (June 23, 2011) - Masco Bath, a Masco company, recently launched INNOVEX™, a material technology that makes bathing systems attractive, strong and easy to install. It will be available in Lowe's® stores nationwide beginning in July.

"Acrylic with INNOVEX™ Technology is perhaps the most innovative material to be introduced in the bathing industry in 40 years," said Chris Yankowich, president of Masco Bath. "The technology enables us to create bathing products as attractive as they are functional. They are designed to resist damage during transit, storage and installation. In addition, they have generous amounts of shelving and expansive bathing areas, and they're priced below current acrylic systems. INNOVEX provides consumers an attractive and robust alternative to traditional systems."

Masco Bath launched the first Delta® Styla™ tub/shower made of Acrylic with INNOVEX technology at Lowe's as part of a regional test of 236 stores late in the fourth quarter of 2010.

"Unit sales in the test markets are up 5 percent versus gelcoat" said Bill Hughes, vice president of sales for Masco Bath. "Even more impressive is the fact that this product sells at a $70 premium above our current gelcoat product. Due to the test's overwhelming success, Lowe's has decided to expand the Delta Styla™ family to five models with a national roll out."

Acrylic with INNOVEX technology is a proprietary combination of a microcellular core with a rigid, smooth polyurethane backing. When fused with a thick acrylic surface, the application creates a strong and damage-resistant material that is easy to transport, install and maintain.

INNOVEX is certified by the GREENGUARD® Environmental Institute for indoor air quality and meets its more stringent GREENGUARD Children and SchoolsSM criteria. The Delta Styla family of bathtubs and showers is the first produced using Acrylic with INNOVEX technology, and the first bathing product to be GREENGUARD certified.

The spacious, contemporary design of the Delta Styla with its rounded corners offers generous shelving and extra interior space. The high-luster acrylic surface is more durable and up to eight times thicker than current gelcoat surfaces.

For do-it-yourselfers, the one-piece system installs quickly and easily. Systems made with INNOVEX are up to 35 percent lighter than a comparable gelcoat unit for easier handling.

For more information, visit

About Masco Corporation
Masco Corporation is one of the world's largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit

About Masco Bath
Part of the Masco Corporation (NYSE:MAS), the world's largest manufacturer of kitchen and bath products, the Masco Bath brands enhance the lives of people everyday. The company has one of the strongest portfolios of trusted, quality, leadership brands, including ASB® and AQUA GLASS®. The Masco Bath community consists of over 1,000 employees working throughout North America. Please visit for the latest news and in-depth information about Masco.

Karen Mendelsohn
Vice President - Sales & Marketing

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MSL Chicago